Managing technical support
and improving
retention

The companies should observe ongoing customer complaints such as, account set-up problems, billing problems and failures in services.

Luckily, RPA would assist in recording, monitoring and solving a number of these standard questions automatically, so the reps could concentrate on more complex problems, which would need human intervention.

RPA may also be used to allow the company to take an initiative in preventing customer churn by detecting patterns that might pose a danger. This information can then be used by the employees to implement preventative measures such as offering discounts or contacting them in order to offer personalized service.

The RPA with AI technologies can also be applied by the energy companies in order to achieve more. As an example, sentiment analysis as an AI-based feature can process the queries asked by customers to understand whether the individual is posing a question or filing a complaint. This analysis can help customer service reps to give priority in giving meaningful assistance to the individuals who need it the most.