Why Are So Many Companies Using AI?
By 2025, AI is no longer a buzzword. It has become a business-critical element. The necessity of the shift has been boosted by the need to automate, make experiences hyper personal, and compliant with regulation. As enterprises navigate increasingly complex digital ecosystems, the question is no longer if but how companies are using AI to stay competitive.
If you’re wondering how many companies use AI, the answer is: most of them. As per the recent world surveys, more than 80 percent of mid to large firms have AI in at least one of the business functions such as marketing, HR, customer service, and finance. And these are rapidly increasing.
Notable moments in AI Adoption in the year 2025:
- More than 80% of businesses apply AI to a key activity
- GenAI tools are driving front and backend operations
- Lateral transition of dashboards to real time decision making agents
- Compliance, personalization and automation are impossible without AI
- Companies that do not have AI face the danger of losing to other competition
Understanding how companies are using AI provides a glimpse into the future of work: faster, more accurate, and deeply data-driven. And with how many companies are using AI rising each year, the message is clear—AI isn’t an upgrade, it’s the new operating system for business. So now the question that arises is, how do companies use AI? We will find out soon.
What Leading Companies Are Doing with AI
Consulting & Strategy
It gets interesting to know what companies use AI. McKinsey and Accenture are not merely talking about AI. Instead, they are the companies that use AI advisory and intelligent process automation. These are prime examples of companies using AI for consulting, helping clients embed intelligence into operations. There are even companies using ai for consulting McKinsey
A Deloitte survey found that companies are using ai to create production grade industry, an indication of the mainstreaming of the technology. Their reports say that 79 percentage of companies using ai are developing their business on it. Beyond consulting, these firms are also companies using AI for training—equipping both employees and clients with AI-driven learning platforms. This is the future of consulting where companies using ai for training and development and it will be armed with strategic, scalable Artificial Intelligence solutions.
Marketing and Advertising
Do you know how many companies use AI advertising?
Global consumer giants are actively embracing AI advertising to improve engagement and conversion. Coca-Cola and Nestlé are among the top companies using AI for marketing, specifically in the creative space. These brands are leveraging AI advertising engines powered by generative AI to produce personalized ad creatives, headlines, and visuals that resonate with niche audiences at scale. The companies using ai art are also doing well in this field. Whether in the form of social media videos or hyper local campaigns, relatability and speed of AI generated content has substantially increased performance rates. This even opens widows for companies using AI for performance management.
Conversely, Netflix and Spotify are companies that use AI for marketing as well as innovating themselves according to the consumption of the entertainment services through real-time behavioral targeting using AI. These streaming giants are companies using AI for marketing strategies that adapt to user behavior, suggesting content tailored to individual moods, times of day, or past consumption patterns. This will instill greater loyalty and enhance time duration on platforms. Through AI they are able to not only segment users but to know what they want and at what time, the so-called micro-moments.
Together, these use cases highlight how AI advertising has evolved beyond programmatic buying into a creative, dynamic, and predictive engine. The best visionary brands are not only playing with AI, but are integrating it into the very fabric of their marketing, starting a new benchmark of personalization and connection. This makes them one of the companies using ai in marketing.
Customer Support
Companies that use AI generated customer support are redefining the service experience by deploying intelligent chatbots and large language models (LLMs) at scale. Amazon, Shopify, and Instacart are at the forefront of this transformation with key features of conversational AI integrated into their customer care setups featuring the real-time, personalized communication they facilitate. These tools use AI- powered chatbots which help address FAQs, resolve problems in one go and refer customers to human agents only when posing a real problem.
Order histories get summarized by AI agents of Amazon, and shipping updates are made available by such agents, though, in the case of Shopify merchants, they gain access to automated customer-service flows responding to inquiries about products or returns. Instacart deploys LLMs to assist the shopper in solving the problem of delivery contradictions, rearrangement of schedules, or product availability-all without the involvement of people. These companies that use AI generated customer support solutions are dramatically cutting resolution times and improving satisfaction scores. Similarly, a company uses AI to predict customer churn by analyzing behavioral patterns, support interactions, and usage frequency to proactively trigger retention strategies.
Advanced functionality, such as the automatic production of responses, the identification of intentions, and the contextual routing are also components of the implementation of LLMs. The AI does not have the static scripts used and a new script is learned with every interaction thus the AI keeps on improving over time therefore the quality of the support keeps on increasing. It is becoming a new norm of scalability and 24/7 service in customer service which is being propelled by this evolution.
With the upcoming advancements, AI is no longer a “cherry on top of the cake” type of feature, it will become the infrastructure of efficient human-like customer support.
HR and Recruiting
Organizations such as Unilever and Hilton are looking to install an AI-enhanced hiring pipeline as a global company. These companies do not only use AI tools to filter resumes, but they accelerate interview processes and eliminate human bias. The answer to “do companies use AI to review resumes” is a clear yes—and it’s becoming the norm, not the exception.
The company Unilever employs AI to take thousands of applications into consideration because intelligent resume parsing determines the proficiency of candidates based on the experience, their evaluations of skills, and language patterns. Hilton uses equivalent technologies to find the most suitable candidates to all its global employment opportunities. Using AI, potential matches are filtered out, red flags raised and even dynamic interview questions created depending on job position and Candidate profiles.
One of the most important advances is ethical AI moderation that confirms that the screening process is not contrary to the anti-discrimination policies. Such systems have also been trained to discount race, gender or age factors and instead view the input in terms of role-relevant merit. This protects equity and scalability during the recruitment.
So, do companies use AI to review resumes responsibly? Increasingly, yes. Through AI moderation, not only are the enterprises increasing efficiency, but also being inclusive. The combination of this is a hybrid model, human intuition and machine urgency, which is the future of HR in competitive high-volume industries.
Healthcare and Biotech
Companies using AI in healthcare are reshaping how medicine is developed, tested, and delivered. Two healthcare companies using ai at the forefront include Pfizer and PathAI who represent the incorporation of artificial intelligence in the biotech phenomenon. Pfizer is one of the companies using AI for drug discovery so that large sets of information can be analyzed to find molecular compounds with great therapeutic value. This drastically decreases cost and time of introducing new treatment into the market.
PathAI, a frontrunner among biotech companies using AI, specializes in AI-powered pathology. Its deep learning models aid in diagnosing better in disease and filtering clinical trials in accordance with biomarker data of a patient. These technologies boost precision medicine as well as widen the coverage of personalized treatment.
After knowing how are companies using AI in healthcare, we can confirm that they continue to scale their operations. The combination of large language models, medical imaging AI, and predictive analytics is opening new frontiers in diagnosis, drug development, and care delivery. For biotech companies using AI, the future lies not just in curing diseases; but in transforming healthcare into a faster, data-driven, and more accessible system for all.
How Mid-Market and SMEs Are Using AI
If you think of companies using ChatGPT or generative ai 2025 examples, there are many. Small and medium sized businesses (SMBs) are no longer watching from the outside as far as AI is concerned. These are businesses that are now able to enjoy capabilities that were, until recently, the preserve of large enterprises due to the blistering emergence of Generative AI (GenAI). GenAI is enabling SMBs to grow faster, smarter and with less resources whether it comes to content creation, customer support or workflow automation.
Among the most trending entry points is the content generation. Such gadgets as Canva AI, ChatGPT, and Jasper became permanent members of the team of people who require marketing text, social media images, blog posts, or even sales messages. They are simple to use, affordable, and adjustable hence ideal to lean teams that require moving swiftly without compromising on quality.
To sum up, GenAI has created equal access to intelligent business opportunities. Whether it is the visual design, or customer-facing, or back-end, SMBs now can grow in the same manner as enterprises-agility and smarts built into all their layers.
How qBotica Helps Companies Apply AI with Impact
Real Use Cases from Our Clients
Generative AI is redefining industry-specific workflows with industry focus automation to achieve compliance, efficiency, and speed. Following are three practical examples of applications of AI report showing quantifiable impact:
Banking Use Case – Compliance Automation:
Regulatory compliance in the financial industry is a resource-consuming stake and one that involves a lot of high stakes. Generative AI can make banks automatically summarize many pages of policy statements, highlight non-compliant terms in the contracts, and produce audit-ready reports. An AI agent that has been trained when the regulations change can scan the records of communication, transaction logs, to assist the compliance team so that they can identify anomalies earlier, and they would be ready earlier when audits come up, whether internal or external. This does not only help in lowering the costs of compliance, but also eliminates the regulatory risk.
Healthcare Use Case – Prior Authorization Automation:
The authorization of prior care is the most frequent bottleneck in the care delivery. GenAI simplifies this, with the ability to distill important data out of medical documents, confirm eligible cases and auto complete payer-specific forms. Together with EHR solutions and RPA bots, GenAI agents can complete the approvals process, initiate the request of the additional documents when necessary, and inform the providers on the status changes in real-time. This speeds up care choices and alleviates bureaucracy on clinicians and enhances satisfaction among patients.
Government Use Case – Document Intake Automation:
Thousands of forms and documents go to the public sector agencies daily. Generative AI automates this process of intake, including the classification of incoming documents, summarization of submissions and sending them to the correct departments. It is also able to flag incomplete or invalid applications and auto generate follow up requests. The effect is the speed of response, less manual work and improved service delivery to the citizens.
Agentic Automation + GenAI Stack
Indeed, at qBotica we do not simply implement models, but rather we are engineering outcome-driven flow and we can drive the proof to demonstrate value. What is unique is that we integrate LLMs not just with RPA but process mining and orchestration, allowing enterprises to extend isolated AI tools to end-to-end automation. All this is done under this integrated approach where tasks are not only being executed faster but are aligned to business objectives of efficiency, compliance, user experience. We do not pursue AI hypes, we aim at providing systems that learn, adapt and cause real actions. Our stack takes AI as an isolated solution and moves it into an essential engine of intelligent, connected and resilient enterprise operations.
Compliance, Monitoring & Scaling
Human-in-the-loop workflows are built into our AI deployments to provide accuracy, compliance and accountability in all phases. This is a type of hybrid model where automation is mixed with specialist supervision and the business company can intervene, review and refine the output in real time. Full traceability is also a priority of ours, making all the decisions taken by the system audit and explainable which is essential in the regulated industries. Our models can be tuned with the domain-specific strategies and thus our models are trained with your data, your processes and your vocabulary to provide an intelligent context-sensitive result. The combination makes it possible to scale AI as it is not just a tool but features the control, precision, and trust that are embedded into the core.
Emerging AI Use Cases Across Industries
Artificial intelligence is revolutionizing the fundamental activities of every industry and organizations are fast embracing the use of intelligent systems to enhance efficiency and innovation.
Claim validation and fraud detection within the insurance business sector is done through the use of AI. Using the historical patterns of claims data, AI models trigger suspicious activity in real-time and minimize fraud payouts. Major insurance companies using AI now deploy machine learning algorithms to assess risk, streamline underwriting, and improve customer service through virtual agents. With this you can get an idea of how car insurance companies use ai.
The recent trend in manufacturing is to use predictive maintenance and quality control. The sensors within the machinery gather real-time data about the functioning of the machinery which can then be analyzed through AI to anticipate how it may fail before it does. It reduces machine failure and maximizes equipment life. The production of visual inspection systems utilizing AI to identify flaws with increased accuracy compared to human factors is also possible. Leading manufacturing companies using AI have reported significant cost savings and better production consistency as a result.
Within the education industry, AI will be used to enable adaptive learning systems that will tailor their content in accordance to the progress made by every student. These instruments change the difficulty levels, propose a resource, and give immediate feedback. Other platforms have been designed to give warning signals depending on the pattern of student behavior so that corrective measures can be taken early enough before the problem escalates to dangerous proportions.
AI isn’t a technology upgrade across all sectors; in fact, it is a normally disruptive strategic enabler that defines industry norms.
How to Join the Ranks of AI-Enabled Companies
Organizations of all sizes globally are stepping up their use of AI, not as a series of one-off tests, but as disciplined approaches to generate results. After knowing what companies are using ai, one must know how to take part in this progressive journey. The following is the way to go about it:
Step 1: Identify Use Cases with Automation Potential
Identify any repetitive or rules-based or document-heavy processes with the potential to achieve measurable ROI via AI. You will be surprised to know that companies using ai for customer service also do claims processing, finance workflows, onboarding or compliance checks. Tasks that impress the least on human judgment and are voluminous are to be prioritized.
Step 2: Build a GenAI + RPA Proof-of-Concept
Combine paired Generative AI language, logic, and reasoning capabilities with Robotic Process Automation, used to perform structured and rule-based tasks. This establishes a mix system that is able to think and do. A good proof of concept may have a GenAI agent to summarize email and RPA bot relays it to the correct department.
Step 3: Scale Through Monitored Agents and Human Feedback
Deploy agents of AI that have boundaries and monitoring. Oversight is encouraged by means of human-in-the-loop (HITL) mechanisms or where a regulated industry is involved. Automated and manual feedback loops can feed back to drive continuous increased accuracy, compliance, and business value.
CTA Block: See How Companies Are Winning with GenAI. Join Them
Ready to Take the Next Step?
Whether you’re just starting out or scaling enterprise-wide AI, we’ve built the roadmap for you. From finance to healthcare, retail to manufacturing—our solutions are built around proven, high-impact use cases across industries.
- Explore Our AI Use Cases by Industry
- Book a GenAI Maturity Audit with qBotica
- Download the 2025 AI Transformation Playbook
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